- WELCOME -

WHAT ARE WE WORKING WITH HERE?

THE PSYOP DROP WAS INVENTED TO SPRINKLE A LIL BIT OF INTRIGUE INTO YOUR DAY. WE LIKE TO THINK OF IT AS A WAY OF GIVING YOUR BRAIN A GOOD EXFOLIATION. SLOUGH OFF THE UNDER-STIMULATING FOLDEROL; YOU'RE IN FOR BITE SIZED THINK-PIECES, CULTURAL COMMENTARY, PURE UNADULTERATED BRAGGADOCIOUSNESS, IMPASSIONED ART MAKING, LIMITED EDITION SWAG AND, BELIEVE IT OR NOT, SO MUCH MORE.

IF YOU'RE INDULGING IN SOME HEALTHY PROCRASTINATION, DO SO IN STYLE BY SCROLLING THROUGH OUR CAREFULLY CURATED HODGEPODGE OF TOP-TIER CREATIVITY.

- FROM EBEN MEARS, CEO -

A LETTER TO THE READER

IN THE BEGINNING IT WAS ALL ABOUT BUILDING WORLDS FOR BRANDS. SOMETIMES, WE’D INCORPORATE 2D GRAPHICS, OTHER TIMES 3D CHARACTERS, SOMETIMES A HYBRID OF THE TWO. ALWAYS, OUR WORK WAS BASED ON DESIGN, CREATIVE PROBLEM SOLVING AND SERVICING THE STORY IN WAYS THAT ONLY WE COULD. OFTEN WE INVENTED TECHNIQUES AND CUTTING EDGE IDEAS THAT BECAME OUR SIGNATURE STYLE.

THE METHOD OF PRODUCTION WAS VARIABLE BASED ON WHAT WE NEEDED TO CREATE - USING SOFTWARE IN WAYS NEVER BEFORE SEEN IN THE MOTION GRAPHICS WORLD. IT MEANT WE CONSTANTLY REINVENTED OURSELVES. IN A GOOD WAY. BECAUSE OF THIS DYNAMIC VARIABILITY, AGENCIES AND BRANDS WOULD COME TO US TO SEE WHAT WE COULD INVENT FOR THEM.

IN RECENT YEARS, PSYOP HAS BEEN VIEWED BY MANY, OUTSIDE OF ITS PARAMETERS, AS ‘JUST AN ANIMATION STUDIO’. BUT THAT’S NOT ACCURATE. WE’RE A STUDIO THAT CHOSE TO MAKE ANIMATION AND KICKED ASS DOING THAT. WE CRAFT EVERY PIXEL, AND WE GOT PRETTY DAMN GOOD AT BUILDING 3D WORLDS AND MEMORABLE CHARACTERS TO POPULATE THEM. AND SO, CLIENTS RETURNED TO US AGAIN AND AGAIN TO DO THAT TYPE OF WORK. BUT THE DNA OF PSYOP IS THE DNA OF INVENTION. IT'S WHAT WE BUILT THE COMPANY ON AND IT'S WHAT KEEPS US RELEVANT.

I’M REALLY PROUD TO SAY THAT THE CORE OF PSYOP IS BEING LED BY CREATIVITY. AS A CEO WITH A BACKGROUND AS A DIRECTOR AND TECHNOLOGIST, I AM PROOF OF OUR ADHERENCE TO THAT CREATIVITY FIRST MOTTO. OUR SPIRIT OF INVENTION, COMBINED WITH LEADERSHIP THAT CARES ABOUT THE CREATIVE, HAS BEEN OUR SPECIAL PSYOP SAUCE!

WITH ALL OF THIS IN MIND, WE’RE EXCITED TO INTRODUCE OUR NEWLY LAUNCHED E-ZINE ‘THE PSYOP DROP”. A UNIQUE PLACE FOR OUR CREATIVES TO EXPRESS THEIR VISION OF WHERE THINGS ARE GOING WITHIN THE INDUSTRY. YOU’LL HEAR FROM OUR ELITE COLLECTION OF THOUGHT LEADERS — EXPERTS WHO SPECIALIZE IN EVERYTHING FROM AI, REALTIME, WEB3, ANIMATION, DIGITAL COLLECTIBLES, FILM AND MORE. SOME OF THE INDUSTRY’S MOST CREATIVE THINKERS — SPANNING THE GAMUT OF DESIGN AND TECH, CLAIM THIS SPACE TO SHARE THEIR PERSPECTIVES WITH THE WORLD.

CLEARLY THE INDUSTRY IS CHANGING. THE DAYS OF THE 30 SECOND COMMERCIAL ARE RAPIDLY DWINDLING. THAT IS EXHILARATING, WITH THE RIGHT MINDSET. SO…WHAT’S NEXT? WHAT DOES THE POSSIBILITY OF AI IN THE PRODUCTION PIPELINE MEAN FOR US? HOW CAN WE CREATE EXPERIENCES FOR AUDIENCES THAT SPARK POSITIVE SOCIAL CHANGE? THESE ARE CRITICAL QUESTIONS THAT “THE PSYOP DROP” IS HERE TO EXPERTLY (AND ENERGETICALLY) DISCUSS. TO PROVOKE AND ENLIGHTEN. PROPEL US INTO THINKING ABOUT THE FUTURE TOGETHER.

LESS DOOM SCROLLING, MORE PSYOP DROPS ✌️
‍

OUR LATEST ICYMI;

YES IT’S A ZINE, NOT A SNOOZEFEST NEWSLETTER, BUT DID YOU REALLY THINK WE’D NOT DRIP FEED AT LEAST A LITTLE OF OUR FAVORITE WORK FROM THE LAST QUARTER? WELL HERE YOU HAVE IT.

STANDS FOR "IN CASE YOU MISSED IT", IN CASE YOU MISSED YOUR REFRESHER ON INTERNET LINGO

SOME HIGHLIGHTS FROM THE PAST FEW MONTHS:
‍
WE MADE A DATING SIM FOR THE THIRSTY FANS OF BLIZZARD'S 'OVERWATCH', AS A VALENTINE'S DAY GIFT. THE FANS WENT WILD. SHANE GRIFFIN AND OUR MAD TALENTED CREW IN EUROPE TEAMED UP TO BLEND THE ARTS FOR BMW. FOUNDER AND DIRECTOR MARIE HYON DID IT AGAIN ( FOR THE 4TH YEAR IN A ROW, MIGHT WE ADD? ) AND TUGGED AT HEARTSTRINGS ALL ACROSS AMERICA FROM DEEP WITHIN A SNOW GLOBE. AND OH, DIRECTING DUO VALLÉE DUHAMEL… WHAT A PAIR. THEIR LATEST MIND-MELD CONJURED UP A VENTURESOME TELLING OF A STORY WE’RE EACH ALL TOO FAMILIAR WITH: THE HUNT FOR SPEEDY INTERNET.

THOUGHTS ON...

AUTO & ARTISTRY IN 2023

WITH DIRECTOR ALAN BIBBY

WELCOME TO ‘THOUGHTS ON’… THE MOMENT WE GET TO UNFURL THE INNERS OF A CAREFULLY SELECTED HUMAN MIND FROM SOMEWHERE ACROSS PSYOP’S CREATIVE ECOSYSTEM. IT’S SIMPLE, WE’LL GIVE THEM BIG, BAD, BROAD TOPICS AND THEY'LL PICK ONLY THE JUICIEST BITS TO SPEAK TO. THEY KNOW THEIR SHIT SO… LET’S TEAR INTO IT!

WILL WE RUN OUT OF LITHIUM BATTERIES? AI ASIDE, WHAT WILL TECHNOLOGY BRING TO THE WORLD OF AI AND ___? AND ULTIMATELY, WHAT DOES ALAN WANT? ALAN WANTS COCKTAILS IN MEXICO (AS PICTURED) BUT HE ALSO WANTS TO SEE MORE REAL-TIME PRODUCTION, MORE BRAVERY AND AUTO BRANDS TAKING A CRUCIAL STEP BACK TOWARDS AUTHENTICITY. READ ON, READER. *NO DIGGITY TUNE*

I'VE ALWAYS BEEN OF THE MIND THAT YOU CAN'T DO SOMETHING REALLY WELL, WITHOUT REALLY, REALLY, CARING ABOUT IT. CARS HAVE BEEN A LIFELONG LOVE AFFAIR WITH ME. MY UNCLE, A BADASS STEVEN MCQUEEN DEAD RINGER WHO FLEW AUTOGYROS AND RACED MOTORCYCLES, CEMENTED HIS POSITION AS THE COOLEST MOTHERFUCKER I EVER MET WITH HIS ABILITY TO PINPOINT NOT ONLY CAR MODELS BUT THEIR YEAR JUST BY THEIR TAIL LIGHTS WHILE DRIVING AT NIGHT. AS A CHILD, THAT WAS TO ME THE EPITOME OF COOL. HOW I GOT FROM THAT TO LIVING CAR FREE IN BROOKLYN AND CATCHING THE SUBWAY EVERYWHERE I HAVE NO IDEA.

WHEN I WAS ASKED MY THOUGHTS ON HOW WE’RE GOING TO BE FILMING CARS IN THE NEXT FEW YEARS, I STARTED WRITING ABOUT TRENDS IN AUTO ADVERTISING AND QUICKLY REALIZED YOU CAN'T DO THAT WITHOUT TALKING ABOUT CARS THEMSELVES. ITS A MOMENT OF MASSIVE SHIFTS IN THE AUTO INDUSTRY, FILMMAKING AND IN ADVERTISING, EXCITING BUT ALSO SCARY. “MUCH TO DISCUSS”.

IT'S ASTOUNDING HOW ELECTRIC VEHICLES HAVE BECOME SO NORMALIZED IN JUST THE LAST FEW YEARS. TESLA IS AN EVERYDAY NAME. FORD HAS A (GREAT) ELECTRIC PICKUP. AMAZON DELIVERY TRUCKS ARE RIVIANS. HOWEVER, THE PUSH TOWARDS ELECTRIFICATION AND AUTOMATION MUST RELATE TO, AND ENGAGE WITH THE MASS MARKET OF REGULAR CAR BUYERS IF THEY'RE GOING EVER BE MORE THAN A FOOTNOTE.

THIS MEANS BRANDS NEED TO INSTILL CONFIDENCE THAT YOUR EV CAN DO AS MUCH AS YOUR INTERNAL COMBUSTION ENGINE (ICE) VEHICLE. WE’RE SEEING MOVES TOWARDS THIS WITH TESLA OPENING UP THEIR SUPERCHARGER NETWORK TO NON-TESLAS ALREADY, BUT ARE GOVERNMENTS GOING TO HAVE TO INTERVENE AND MAKE CHARGING NETWORKS PART OF PUBLIC INFRASTRUCTURE? AND AS EVS GET OLDER AND SECONDARY MARKETS, CONSUMERS WILL NEED TO SEE HOW THAT AFFECTS SERVICING, RELIABILITY AND SAFETY AS CURRENTLY THEY AREN’T HITTING THE MARK…

LITHIUM AVAILABILITY AND BATTERY RECYCLABILITY WILL AFFECT THE AMOUNT OF NEW EVS AVAILABLE. SUSTAINABILITY IS GOING TO BECOME AN ISSUE: MOST MESSAGING HAS BEEN AROUND THE ECOLOGICAL ADVANTAGES OF EVS - AS A SOCIETY WE HAVEN'T TALKED ABOUT THE NEGATIVES OF EV PRODUCTION, AND WE ARE GOING TO HAVE TO. THE FIRST BRANDS TO ADDRESS THESE ISSUES WILL HAVE A MASSIVE ADVANTAGE. WITH THAT SAID, OVERALL ARE LOOKING AT THE END OF LIFE FOR A LOT OF ICE VEHICLE LINES, AND ICE SALES IN GENERAL LOWERING.

GIMMIE THE FULL MONTY

NOW WE SINK INTO THE...

CREATIVE CORE

“THE CORE OF PSYOP IS BEING LED BY CREATIVITY” EBEN KICKED IT OFF WITH THIS BIG OLE CLAIM AND NOW HERE WE ARE, A FEW SCROLLS DOWN, READY TO PROVE IT. OUR FEATURED ARTIST IN THIS EDITION EXISTS DEEP WITHIN PSYOP’S ROOT SYSTEM (THE TAPROOTS IN FACT, FOR THE ARBORICULTURISTS AMONG US). AND, WE HOPE YOU FEEL THE SAME AS WE DO ABOUT THEIR MAGNIFICENT DITTO PROJECT WHICH IS OOZING WITH BEAUTY AND LOVE.

THERE'S MORE DITTO ON INSTAGRAM

A STATEMENT FROM THE ARTIST;

THE DITTO NEWSPAPER PROJECT WAS CONCEIVED TO BE A SPONTANEOUS AND EXPRESSIVE PLAY BETWEEN ART, DESIGN AND IDEAS; A SINGLE SHEET OF NEWSPAPER, TO BE EXPERIENCED AND DISCARDED. IT IS NOT PRECIOUS. IT IS NOT SLICK OR GLOSSY. IT’S JUST A FUNCTIONAL OBJECT COVERED WITH IMPERFECTIONS AND FILLED WITH LOVE AND WISDOM. EVERYTHING IS ILLUSTRATED BY HAND AND DELIVERED ANONYMOUSLY INTO THE WORLD WITHOUT FANFARE; TO BE EITHER TRASHED OR TREASURED.

GET YOURS

JOIN DIRECTOR VICTOR HAEGELIN’S

CRAFT COLLOQUY

WE’RE OFTEN TOO FOCUSED ON FLOWIN’ WITH THE MOTION OF THE OCEAN THAT WE MISS OPPORTUNITIES TO DIVE INTO THE NITTY GRITTY OF NOT ONLY HOW BUT WHY WE GOT FROM POINT A TO POINT B DURING PRODUCTION. STOP MOTION AUTEUR AND AWARD-WINNING DIRECTOR VICTOR HAEGELIN INVITES US TO REVEL IN A RETROSPECTIVE STANDSTILL.

CATCH VICTOR'S FILM 'LIFE IS A JOURNEY' FOR BRIGHTDROP HERE

QUESTION #01:

WHAT MAKES YOUR WORK
FOR BRIGHTDROP’S 'LIFE IS A JOURNEY' CAMPAIGN MORE THAN JUST “ANY OTHER AD”?

VICTOR: I ACTUALLY THINK THAT THE BRIGHTDROP FILM IS SUCCESSFUL BECAUSE OF THE TRAVELING 25FPS SINGLE SHOT COVERAGE WITHOUT BREAKS OR CUTS. ALTHOUGH THERE IS A RISK THAT MANY PEOPLE WILL SEE IT AS “ANOTHER CGI COMMERCIAL” WHICH IS WHAT MAKES THE BTS SO IMPORTANT AND EVEN NECESSARY.

QUESTION #02:

WHAT DO YOU ATTRIBUTE TO STOP MOTION BEING SUCH A UNIVERSALLY LOVED STYLE?

VICTOR: I THINK IT’S SO TANGIBLE-YOU CAN ALMOST FEEL IT AS YOU WATCH IT. THERE IS ALWAYS AN IMPERFECTION INVOLVED THAT CGI CAN ONLY ATTEMPT TO MIMIC. I WAS FIRST EXPOSED TO THAT TREND WHILE WATCHING ‘FLUSHED AWAY’ IN 2006, THEY EVEN PUT FINGERPRINTS ON SOME PUPPETS! I THOUGHT IT WAS THE END FOR STOP MOTION, BUT ALMOST 20 YEARS LATER WITH ALL THE CAPABILITY IMPROVEMENTS TO CGI, IT IS STILL NOT EVEN CLOSE TO THE END.

QUESTION #03:

WHAT, FOR YOU, IS THE MOST CHALLENGING ASPECT OF STOP-MOTION?

VICTOR: STOP MOTION IS VERY OFTEN SEEN AS SOMETHING CUTE/NOSTALGIC. I THINK IT CAN BE PUNK TOO. FIRST OF ALL, TO REMOVE THE CHEESINESS, YOU MUST AVOID VIOLIN OR ACCORDION MUSIC. THEN ADD A LITTLE FUN AND A BIT OF DARK HUMOR. I TRY TO TREAT EACH IDEA SPONTANEOUSLY AND ANIMATE AS I GO RATHER THAN FOCUSING ON THE FINAL AIM.

QUESTION #04:

WHAT MAKES YOUR WORK
WHO OR WHAT INSPIRES YOU THE MOST WITHIN THE WORLD OF STOP-MOTION ANIMATION?

VICTOR: JAN SVANKMAJER IS A GREAT INSPIRATION FOR ME. THE WAY HE USES SEVERAL MATERIALS TO CREATE ANIMATION IS MIND-BLOWING. HE ALSO HAS A SENSE OF ABSURDITY THAT I LOVE. HE IS PART OF THE CZECH NEW WAVE STOP MOTION DIRECTORS AND IS STILL ALIVE!

QUESTION #05:

SUCH A GRAND EXECUTION THROUGH MINUSCULE FIGURES MUST TAKE A TOLL ON THE HANDS. DO YOU USE FINGER-SKATING AS A GOOD HAND EXERCISE TO MAINTAIN FLEXIBLE DEXTERITY? OR DO YOU USE IT TO SIMPLY UNWIND? 😏

VICTOR: HAHAHA I ACTUALLY REALLY CAN’T FINGER-SKATE, I CHEAT USING STOP MOTION! THIS STAYS BETWEEN US.

SERTSYA

( HEARTS )

SERTSYA (HEARTS) IS A DOCUMENTARY PHOTO & ANIMATION PROJECT CREATED BY OLYA GRITSENKO THAT DEPICTS THE CULTURE OF UKRAINE THROUGH THE STORIES UNEARTHED BY ASKING HER FELLOW NATIVE UKRAINIANS SIMPLE QUESTIONS THAT REVEAL THE RICHNESS OF THE UKRAINIAN SPIRIT, LANGUAGE, AND CULTURAL HERITAGE.

DONATE

THE FULL PROJECT

CREATIVE PRODUCER, JAY WHITE AND PSYOP WILL BE CELEBRATING THEIR ONE-YEAR ANNIVERSARY IN JUNE. PSYOP IS A HARDCORE ROMANTIC SO IT’S SET TO BE A CUTE ONE.

JAY’S WEEKEND RITUALS TEND TO DANCE WITH THE WEATHER. WHEN IT RAINS, HE WRITES. WHEN IT SHINES, THE OUTDOORS CALL TO HIM. AND, OF COURSE, THERE’S MEAL PREPPING WHEN DISCIPLINE STRIKES.

HIS FIRST PASSION IS WRITING, SUSTAINED BY A NATURAL AFFECTION FOR STORYTELLING. HAVING STARTED HIS CAREER AS A 3D GENERALIST, THEN STEPPING INTO EDITING, COMPOSITING AND EVENTUALLY DIRECTING AND PRODUCING, HE’S ACCUMULATED A RANGE OF SKILLS THAT HE LEVERAGES BOTH PERSONALLY AND PROFESSIONALLY. BUT HIS CORE INTERESTS DRIVE AN EVOLVING DESIRE TO CRAFT EXPERIENCES THAT CAN EFFECT CHANGE IN OTHERS. JAY EXPLAINS “TITLES AND MEDIUMS ARE LESS SIGNIFICANT TO ME, NOW; INSTEAD I’VE BEGUN DEDICATING MYSELF TO CLAIMING SPACE WHERE I CAN CRAFT EXPERIENCES THAT CHALLENGE TRADITIONAL NOTIONS OF WHAT CONSTITUTES CONTENT, HOW IT SHOULD BE CONSUMED, AND WHAT IT SHOULD BE SAYING”.

NON-FUNGIBLE TOKENS HAVE BECOME NOT JUST A NOVEL CLASSIFICATION OF GOODS, BUT A DEEPLY CONTROVERSIAL PHENOMENON FOR OUR CULTURE. IT HAS BEEN A MAJOR EVENT FOR OUR PERCEPTION OF OWNERSHIP AND ACCESS IN THE DIGITAL REALM. AND WHILE IT HAS TRANSFORMED CREATIVE AUTONOMY, IT HAS ALSO REGURGITATED CAPITALIST IDEALS THE PREMISE OF DECENTRALIZATION MEANS TO COUNTER.

CRITICS OF NFTS ARGUE THAT THE SALE OF A DIGITAL TOKEN MEANS NOTHING FOR THOSE WHO CAN’T BENEFIT FROM THAT SALE. WHAT HAS THE EXPLOSION OF CRYPTO WEALTH AND NFTS DONE TO ADDRESS THE EXTREME INEQUITIES OF OUR TRANSNATIONAL ECONOMY? ITS INTANGIBILITY ONLY AMPLIFIES DIVISION BETWEEN THOSE WITH ACCESS AND CAPITAL, AND THOSE WITHOUT.

ADVOCATES SAY THIS HAS ALWAYS BEEN THE NATURE OF MARKETS. AND THE CAPITALIZATION OF DIGITAL TOKENS IS NO DIFFERENT THAN THE PRIVATE AUCTIONS THAT HAVE EXISTED FOR CENTURIES. MEANWHILE NFTS, EXISTING ON AN OPEN PLATFORM FUELED BY SOCIAL NETWORKS, GIVE CREATORS ACCESS TO A MODEL THAT CAN BOTH EMPOWER THEM AND UPROOT TRADITIONAL NETWORKS IN THE PROCESS.

IT IS, AND WILL CONTINUE TO BE, A MARBLE OF POSSIBILITY AND DISAPPOINTMENT. BUT OUR RESPONSIBILITY LIES AS MUCH IN THE SHAPING OF THESE NEW IDEAS AS THE CRITICISM THAT KEEPS THEM IN CHECK. BRANDS, NEW AND OLD, ARE GEARING UP TO PARTICIPATE IN THE REALM OF DIGITAL TOKENS, SOME MORE SUCCESSFULLY THAN OTHERS. STILL, WHAT FEELS LIKE THE NEW GOLD RUSH IS STYMIED BY THE CONFUSION OF WHAT THE NEW GOLD IS EXACTLY AND WHERE TO MINE IT.

THE ACCESS TO EXPERIENCE THAT COMES FROM A COMMUNITY CREATES THE VALUE INDIVIDUALS CHASE IN THAT COMMUNITY. POPULAR NFT SPACES LIKE BORED APE YACHT CLUB ARE ALREADY CAPITALIZING ON THIS THEORY AND HELPING TEMPLATE JUST ONE VERSION OF THIS PROCESS. STAKE IN BAYC IS MORE THAN AN ITEM IN YOUR DIGITAL WALLET. IT’S A KEY TO A PRIVATE COMMUNITY WITH EXCLUSIVE EVENTS AND GOODS, ALL WITH THE MILIEU OF STATUS THAT COMES WITH IT.

MORE MORE MORE

NON-FUNGIBLE IDEAS

WITH JAY WHITE

PSYOP IS EVERYWHERE

LET'S DIVE INTO THE NEW AND NOTEWORTHY BITS

PSYOP EUROPE'S HEAD OF PRODUCTION, RÛKEN BARAN

TEXTING AT 1%

SO YOU'RE OUT AND ABOUT WITH YOUR PHONE ON ITS LAST BREATH. IT HAPPENS TO THE BEST OF US, BUT HERE'S THE MILLION DOLLAR QUESTION: WHO'S WORTH YOUR LAST BIT 'O' JUICE? FOR US IT WAS A NO BRAINER- WE CHOSE TO CUT TO THE CHASE WITH OUR VERY OWN HEAD OF PRODUCTION IN PSYOP EUROPE, RÛKEN BARAN.

CHECK OUT BMW 'FORWARDISM'

TOO LATE FOR THIS DROP, WE'RE AFRAID

* SOMETHIN' AIN'T RIGHT...

DIRECTOR + CO-FOUNDER, TODD MUELLER'S

DREAM BRIEF

TIMELINE? LIGHTYEARS… BUDGET? FORGET ABOUT IT! RESOURCES… WE JUST WANT THAT JUICY CREATIVE STEAK YOU’VE (NOT) BEEN OVERCOOKING…! FIRST UP… PSYOP FOUNDER AND DIRECTOR TODD MUELLER WITH HIS SWEET, SALTY AND FUNGAL BRIEFS.

SCROLL THROUGH MORE TODD

WHEN I FIRST STARTED TO THINK ABOUT THIS I STARTED WONDERING WHERE MY IDEAS COME FROM. THE PROCESS OF SIFTING THROUGH THOUGHTS, WANDERING THROUGH THE CREVASSES OF THE FOLDS IN YOUR BRAIN, GRABBING LITTLE BITS FROM HERE AND THERE. LIKE GRABBING INGREDIENTS FOR A RECIPE. I NEED SOME GALLOWS HUMOR FROM THIS AISLE, OH AND I CAN’T FORGET TO GRAB SOME LIKABLE CHARACTERS FROM HERE, AND SOME INCREDIBLE LOCATIONS FROM HERE, MAYBE SOMETHING FROM THE FROZEN SECTION, SOME FUNKY WARDROBE, A DASH OF SURREALITY. THE ACTORS SHOULD FEEL TOTALLY REAL SO LET’S AVOID ANYTHING PRE-MADE OR FROZEN. MIX IT UP PERFECTLY AND COOK WITH SOME DYNAMIC CAMERA MOTION, SOME FLUTTER CUTS TO THE BEAT, AND VOILA! AND OF COURSE THIS IS EXACTLY WHAT AI IS DOING RIGHT? BACK ON THE TASK AT HAND…

DREAM BRIEF #1. I’VE BEEN THINKING ABOUT HOW COOL OF AN AD WE COULD CREATE FOR ONE OF THOSE NEW HIGH TECH MUSHROOM GROW KITS. MUSHROOM PUPPETS SINGING ABOUT THE FINER POINTS OF ALL THINGS MYCOLOGICAL. GET SOME LAST OF US VIBES IN THERE AS WELL. A COOL MUSIC TRACK WITH THAT CLICKING SOUND WOULD BE SO COOL.

DREAM BRIEF #2. A GLOSSY BUT WEIRD AS HELL TOURIST SPOT FOR ART BASEL. THINK MATHEW BARNEY MEETS CARNIVAL CRUISES. WE WOULD NEED SOME IRONIC FIRE FESTIVAL / MODELS ON YACHTS, BUT THE YACHTS WOULD BE DESIGNED BY ERWIN WURM AND THE MODELS WOULD BE ARTISTS, WRITERS, AND THINKERS LOOKING CONFUSED.

DREAM BRIEF #3. I’VE ALWAYS WANTED TO MAKE AN INSANELY STRANGE, FUN AND UNEXPECTED SKITTLES VIDEO GAME. AN EVEN WEIRDER WARIOWARE. A SERIES OF EXTREMELY UNUSUAL SHORT GAMES THAT TAKE CUES FROM PAST SPOTS; WHAT FLAVOR IS THAT COMING DOWN TUBE, YOGURT BOY SKITTLE DIP, MOUTH HOSE POWER WASH, ETC… IT COULD BE SO FRIGGIN' AMAZING. WE’VE HAD SOME GOOD FORTUNE WITH THE DATING SIMS WE’VE CREATED BUT THERE’S JUST SO MUCH MORE WE CAN BE DOING WITHIN THE GAME SPACE. IT’S SO RIPE AND READY FOR INVENTION. CHECK OUT MCPIXEL, INSCRYPTION, JAPAN WORLD CUP, THE LIST COULD GO ON AND ON!